Project Overview

The Institute of Design at Nirma University (IDNU) required a vibrant and engaging brochure that would resonate with prospective students and their parents during the university’s annual Open Day. The objective was to showcase the curriculum, academic modules, and the lived experiences of IDNU’s student community through a well-crafted visual and editorial narrative.

We were entrusted with the end-to-end creative execution — from curating supplied content and conducting additional photography to designing a compelling brochure layout that captured the spirit of the design school.

Project Scope:

• Content Curation & Visual Storyboarding

• On-Campus Photography & Asset Integration

• Brochure Layout Design & Print Preparation

• Visual Identity Elements & Iconography

Design Approach

Rather than simply presenting academic information, the design aimed to immerse readers in the studio culture and everyday life at IDNU. Using playful, process-driven layouts inspired by student projects, we built a narrative that felt energetic and authentic — intuitive for students, yet informative for parents.

Visual Language:

The color palette was based on the primary colors — red, blue, and yellow — with secondary tones created from their combinations. This not only introduced vibrancy and contrast but subtly referenced the foundational principles of design education. A custom icon on the cover, made of dots and dashes, served as a playful nod to design metaphors and cleverly spelled "IDNU" in Morse code — a layered tribute to design fundamentals.

Typography:

We paired Noto Serif for headings (evoking an academic, stylized tone) with Helvetica for body text — a clean, legible typeface that balanced the expressive visuals and enhanced readability across all sections.

Through thoughtful layout design, content storytelling, and a nuanced visual language, we helped IDNU communicate its educational ethos and student journey in a format that was both informative and emotionally engaging.