Humble Origins
Humble Origins
Product-led social media content designed to drive sales while maintaining strong brand consistency and clarity.
Client
Ushma and Malvika
CAtegory
Social Media Calendar
Product Duration
Monthly Recurring
Humble Origins
Humble Origins is a consumer brand built around thoughtfully made products and a strong, recognisable identity. As the brand continues to grow, social media plays a central role in communicating value, driving consideration, and supporting sales.
The focus was not visibility alone, but clarity around what makes the products worth choosing.
Humble Origins is a consumer brand built around thoughtfully made products and a strong, recognisable identity. As the brand continues to grow, social media plays a central role in communicating value, driving consideration, and supporting sales.
The focus was not visibility alone, but clarity around what makes the products worth choosing.
Humble Origins is a consumer brand built around thoughtfully made products and a strong, recognisable identity. As the brand continues to grow, social media plays a central role in communicating value, driving consideration, and supporting sales.
The focus was not visibility alone, but clarity around what makes the products worth choosing.
The Objective
The primary goal of social media was to actively sell and educate. Content needed to clearly communicate product benefits, usage, and value, while reinforcing why Humble Origins is a strong choice for the consumer.
At the same time, the brand’s visual and tonal consistency had to remain intact across every post.
The primary goal of social media was to actively sell and educate. Content needed to clearly communicate product benefits, usage, and value, while reinforcing why Humble Origins is a strong choice for the consumer.
At the same time, the brand’s visual and tonal consistency had to remain intact across every post.
The primary goal of social media was to actively sell and educate. Content needed to clearly communicate product benefits, usage, and value, while reinforcing why Humble Origins is a strong choice for the consumer.
At the same time, the brand’s visual and tonal consistency had to remain intact across every post.
Content Strategy
The strategy centred on product-led communication. Posts were designed to highlight advantages, key differentiators, and practical reasons to buy, rather than relying on abstract brand messaging.
Each piece of content was structured to be direct, informative, and easy to consume, helping users quickly understand what the product offers and how it fits into their lives.
The strategy centred on product-led communication. Posts were designed to highlight advantages, key differentiators, and practical reasons to buy, rather than relying on abstract brand messaging.
Each piece of content was structured to be direct, informative, and easy to consume, helping users quickly understand what the product offers and how it fits into their lives.
The strategy centred on product-led communication. Posts were designed to highlight advantages, key differentiators, and practical reasons to buy, rather than relying on abstract brand messaging.
Each piece of content was structured to be direct, informative, and easy to consume, helping users quickly understand what the product offers and how it fits into their lives.
Visual & Brand Consistency
Maintaining cohesion with the brand’s existing identity was a priority. Typography, colour usage, layouts, and imagery were kept aligned with the overall brand system to ensure the social feed felt like a natural extension of the brand.
This consistency helped strengthen recognition while supporting a more premium, considered presentation.
Maintaining cohesion with the brand’s existing identity was a priority. Typography, colour usage, layouts, and imagery were kept aligned with the overall brand system to ensure the social feed felt like a natural extension of the brand.
This consistency helped strengthen recognition while supporting a more premium, considered presentation.
Maintaining cohesion with the brand’s existing identity was a priority. Typography, colour usage, layouts, and imagery were kept aligned with the overall brand system to ensure the social feed felt like a natural extension of the brand.
This consistency helped strengthen recognition while supporting a more premium, considered presentation.
Outcome
The resulting social media presence is structured, product-focused, and brand-consistent. The content supports sales by clearly communicating value, while maintaining a cohesive visual language that reinforces trust and familiarity with the brand.
The resulting social media presence is structured, product-focused, and brand-consistent. The content supports sales by clearly communicating value, while maintaining a cohesive visual language that reinforces trust and familiarity with the brand.
The resulting social media presence is structured, product-focused, and brand-consistent. The content supports sales by clearly communicating value, while maintaining a cohesive visual language that reinforces trust and familiarity with the brand.
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Do you do both design and development?
Do you do both design and development?
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Do you do both design and development?
Do you do both design and development?
Will you support me after the project is done?
Who do you work with?
How reliable are your services?
Do you do both design and development?
Do you do both design and development?
Will you support me after the project is done?
Who do you work with?
How reliable are your services?